25 Mar Social Media Channels For Start-Up Business

If you’re starting your own practice – congrats! It is an exciting and potentially rewarding prospect, but it can also be daunting. You may have very little to no exposure on any social media platform and you may ask yourself, how will all those Millennial’s and Gen X patients find me?! Don’t dwell too much, below are some great tips about Facebook and Instagram which are a great place to start!

FACEBOOK

Facebook is a low-cost marketing tool for any business although it is like a website, Facebook offers unique experiences for your clients to engage with your practice. Your Facebook business page is a place where you can paint the picture of your practice, describe your products and services and talk about any other aspects of your business that you wish to publish.

You can also upload pictures & videos from your practice. This can be a powerful way to communicate with customers and potential customers, allowing them to see your product or service without having to visit your premises. Also, patients can ‘tag’ or ‘check in’ to the practice when visiting for an appointment. You can use the messenger function to talk to patients and answer any questions they may have. You can also target demographics on Facebook if you want to promote a product. Facebook is a must-have for any new start up practice.

INSTAGRAM

Instagram is a visual social media platform and is a great way to connect to your patients through the use of imagery and hashtags. Instagram is all about the visuals, so aim to build a cohesive and recognizable brand identity. You should choose your subject matter and create a branded hashtag for your business to use. You can get creative in this space, you can add video, create a small album or add to your Instagram story. Make it fun and engaging for your patients. Instagram is a great way to connect with the technology focused demographic.

BOTTOM LINE

By using both Facebook & Instagram you can connect with your patients while informing them about your products and services. A key to both these platforms is referring the majority of your content back to your website and encouraging them to visit the website and enquire about your service. We are experts in social media and are here to provide guidance, strategy and support. Contact us to discuss your social media needs.

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