Recently, while conducting some research, it was brought to my attention that the collection of patient information appears not to be common practice. Of course, patient confidentiality must remain at the forefront of how we operate; prospective and existing patients need to feel that their...
Alice Duer Miller said that ‘Listening … means taking a vigorous, human interest in what is being told us. You can listen like a blank wall or like a splendid auditorium where every sound comes back fuller and richer.’ So often we relegate these soft-skills...
Brand identity is at the front and centre of marketing. Essentially, it is the face and personality of your brand. It is first impressions, and lasting impressions. To get to the core of your brand’s identity, you need to narrow down its central idea. Think about...
You have probably noticed Instagram is hiding likes on posts and has expanded its test that originated in Canada now to include Australia, Ireland, Japan, Brazil and New Zealand. The initiative is founded around the idea that social media apps, including Instagram, would be less toxic...
Social media is a vital part of any organisation and if you don’t have it, you’re not in the game. However be prepared, when you set up your accounts/profiles, you will need to invest in your social platforms and social media success doesn’t always translate...
If you’re starting your own practice – congrats! It is an exciting and potentially rewarding prospect, but it can also be daunting. You may have very little to no exposure on any social media platform and you may ask yourself, how will all those Millennial's...