Health Marketing 101 | Services

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Services

What We Do

Health Marketing 101 works closely with Specialists, Doctors and Allied Health Professionals.

Health Marketing 101 understands the health industry, with over 40 years’ experience in the health services sector. We understand the realities of a practice and marry that knowledge with commercial and managerial expertise, using an innovative approach to deliver industry-specific marketing strategies and consultative sales results.

We are passionate about ensuring practices and their patients achieve optimum outcomes, the HM101 team deliver management and direction to a businesses, mentor staff and provide a blueprint for practices to increase patient numbers within their specialised service area.

So what are you waiting for ? get in touch with Sue and the HM101 team today to make your practice perfect!.

Most Medical practices are great at what they do but when it comes to marketing and sales they don’t know where to start.

We reinvent your business operations to form a strong foundation of success, by creating a ripple of change, building your brand & connecting you with your people and prospective patients.

Practice Pulse

This is the first step into your business operational plan.

♥ Mostly suits;

♥ New practices

♥ New locations

♥ New service offering

♥ New technology market implementation

From an operations point of view, HM101 have an excellent idea of the ins and outs of getting a practice up and running. Whether all options of Phase 1 and 2 are required to get your business functioning or just segments, have a chat with us and to see how we can assist.

Here we examine your business by performing a pulse check, and the ideology of your business OR status quo of change for your business and its well-being.

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Business Boost

Whether you have been in business for years or months, sometimes a fresh set of eyes can offer some advice that could result in;

♦ Increased productivity

♦ Increased income

♦ Improved communication

♦ Established point of differentiation in the marketplace

An initial consultation will involve;

♦ Practice questionnaire

♦ Clinic onsite assessment

Is your business healthy and performing to its very best capabilities?

If you are even hesitating to answer yourself honestly to say yes to your inner self them this consultation is for you!

We provide you with a PP presentation highlighting the key areas we have observed that require a tweak.

At a cost of only $825 including GST, not including travel, together we can plan the next steps.

Next steps could involve;

♦ Review of systems

♦ Uncover barriers to growth

♦ Review reception team

♦ Observe patient approach/key staff

♦ Review messages on hold

♦ 5 step communication

♦ Prospective patient tracking

♦ Patient conversion/KPI’s

♦ Staff performance matrix

We have pioneered a 5-step communication conversion process that reviews and analyses your blueprint for your business.

Effective marketing is planned communication. Consistency across the 5-step communication process with a high conversion rate is essential.

Your blueprint is a plan based on your business’s resources and skill set. To boost your business.

We cover things such as:

Buyer behaviour and processes
Organisational processes review
Team movement
Current marketing approaches
Competitor analysis / SWOT analysis
Digital strategies
ISO and accreditation

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Treatment Plan

The final stage is to apply the treatment plan into your practice. Through this plan you will see improvement in areas with low conversion rates.

Implement a marketing and digital media strategy through training staff.

Utilising and inclusive and educational team approach, we focus on cultivating an organisation into a strong and trusted brand through higher patient conversion and satisfaction.

Many practices underestimate the importance of first-contact staff, or simply don’t have the time or skills to develop this crucial area. This plan improves the communication experience for the prospective patient by better educating staff across the board, from call centre workers and receptionists to clinical technicians and specialists, along with specialised health care professionals.

A fluid and consistent message will reassure patients that they have arrived at the best possible centre for their treatment.