Why Us

Sue Quadrelli

Sue understands the health industry. With more than 40 years working health services, she has a passion for the very special work that health services provide. There is no other industry which touches people’s lives so deeply and has such a lasting impact.

Sue is also experienced in business development, sales, coaching and management. Her interest in these areas led her to complete a Master of Marketing with the University of Newcastle.

This unique range of skills places her in the perfect position to bring her business development and marketing skills to the health industry.

The development of Health Marketing 101 is the culmination of Sue’s desire to help health professionals around the country to communicate their services to potential patients.

Some of Sue’s achievements include:

Training 170 clinical and non-clinical staff in the SMILE® (Small Incision Lenticule Extraction surgery) advising how to recruit and convert the best prospects for surgery and marketing to attract suitable patients.

 Established a refractive practice from the initial concept through to becoming a centre of excellence in Newcastle, NSW. Sue increased patient conversion from 40 – 79% by introducing a counselling session to address patient concerns. Sue successfully managed all marketing and communications over a period of  18 years and grew the practice reach by 300% to include regional NSW.

Implementing a public awareness campaign and attracting sponsorship for patients, for a condition called Keratoconus.

Initiating mentoring and coaching for communications students at the University of Newcastle.

Training in Germany to become a certified clinical application specialist in SMILE® surgery.

Designing health-related communication material for University of Newcastle.

A team leadership role and experience in WH&S, contact management and all aspects of recruitment.

 First Cardiac tech in Newcastle, responsible for cardiac catheter laboratory work, ECGs, Holter monitors and stress tests.

Health marketing 101 are a team of health and marketing professionals based in Newcastle, NSW. We deliver our services to health providers across Australia and New Zealand.

Our story begins in 2004. After years working in health services and after completing a Masters in Marketing, Sue Quadrelli saw the considerable need for strategic marketing services for the health industry.

Sue’s insight came after years working in health services including ophthalmology, nursing in hospitals and clinical research

Have you ever heard the term ‘Dr Google’? This term is used to describe the growing trend of people typing their symptoms into Google to try and diagnose themselves. More than ever before, people are seeking health solutions online.

In fact, health related queries are the 2nd most searched for topic on Google.

Is your health service ready to respond to your potential patients typing queries online? Will they find your service? If so, will they find the information they need? Are your reception staff trained to answer their questions? Will the experience be a positive one? These questions matter.

Health Marketing 101 will help you navigate the complex world of both online and offline marketing in the 21st century.

We are passionate about connecting people with the health care they need. Our clients are doctors and allied health care professionals.

We don’t just add your services to online platforms. We initiate change at the very heart of your business. We work with your business leaders and train staff across the business to change the mindset to ensure sustainability.

Did You Know ?

Healthcare is Australia’s fourth biggest contributor to GDP (2017 Commonwealth Fund report)

8 in 10 Australians use a mobile phone multiple times per day to go online (Australian Communications and Media Authority 2016-17 Communications Report)

Internet or online advertising will account for over half (51%) or $8.2bn of the total ad spend in Australia by 2019, up from 34% in 2014. (PricewaterhouseCoopers for IAB: Australian Entertainment and Media Outlook)

We also know that offline marketing is not dead. Pull-up banners, branded items and the humble business card still hold an important place in any branding strategy.

4 in 5 Australians viewed online videos and 72 of Australians used social media in the period of Jan-June 2017 (Australian Communications and Media Authority 2016-17 Communications Report)

Radio and TV are still going strong. 88% of Australians listened to radio and 82% of adults watched free to air TV in the period of Jan-June 2017. (Australian Communications and Media Authority 2016-17 Communications Report)

We also know that offline marketing is not dead. Pull-up banners, branded items and the humble business card still hold an important place in any branding strategy.

Health Marketing 101 will work with you to fully align your business and brand with both the online and offline community.

Contact us to help you develop your marketing strategy for the 21st century.